After disapointing sales, was the costly format war really worth it?
We all know that the HD DVD Vs Blu Ray war is over. Sony won after getting backed by most of the major movie studios, and Toshiba walked away with its tall between its legs licking its wounds.
Now that the format war is over many retailers were happy to get down to the business of selling the Blu Ray player without all the confusion of the HD DVD format. The only problem is, is that very few people are interested in buying BluRay player for £300 when we are in a economic down turn. To get some real momentum behind the BluRay format there needs to be a Sub £150 player and a huge amount of new tittle releases. Without this Sony could win the format war only to be left with a pot of foools gold especially as IPTV (Internet Protocol Television) is just around the corner.
-unbeatable.co.uk
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Friday, July 18, 2008
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