A top Samsung UK executive has demolished Blu-ray’s chances of being relevant for more than about 5 years, if that, in an interview with UK tech site Pocket-link. How “blu” must Sony be feeling with Samsung right now?!
When HD-DVD was dealt its death blow at CES thanks to Warner definitively choosing the Blu-ray format, Sony’s Howard Stringer said at the Blu-ray press launch words to the effect that “We’re all feeling Blu today – in a good way!”
But perhaps Sony is feeling “blue” instead today, at least with its LCD screen manufacturing partner Samsung, after comments to UK tech site Pocket-lint by Andy Griffiths, Samsung’s “Director of Consumer Electronics” in the UK.
Griffiths made some bold statements, saying: “I think it [Blu-ray] has 5 years left, I certainly wouldn't give it 10".
But then he said that 2008 is “going to be huge" for Blu-ray, and that "We are heavily back-ordered at the moment”, clearly suggesting that while Samsung thinks Blu-ray’s future is bleak, right now things are still quite rosy.
He also told Pocket-link about rental sites and stores offering more Blu-ray titles, which ensured that while the Blu-ray format was the HD winner now, that wouldn’t be the case forever.
Samsung believes its future profits will come from OLED technology (organic light emitting diode). Promising better picture quality and colour depth than LCD or plasma, “high manufacturing costs” have prevented its widespread release, although 2010 is being flagged as the year of OLED.
Of course, we’ve also heard of Laser TV in the meantime, and if it too launches by 2010, it could easily be OLED TV’s biggest competitor, with both formats potentially leaving LCD and plasma in the digital dust.
by Alex Zaharov-Reutt
Sunday, November 30, 2008
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